The old adage of “sex sells” has always been a very effective means in communicating with the marketplace and brining in new customers, especially for products not traditionally associated with sex. Case in point, bike rentals.
Bike rentals are cool, green, fun, inexpensive, practical, anything but sexy, or so one would think. Below are two unique perspectives on how rental bikes should be promoted. The first is from DecoBike located in Miami Beach, the second from Best Bike Rentals near Rostov-on-Don in Russia. You may be a little pressed to even spot a bike in the Russian ad…I’ve watched it at least a dozen times and have yet to see a bike 😉
Oh, a little warning, this is definitely NSFW, unless of coarse you want to rent a bike in Russia.
DecoBike, Miami Beach, Florida
Best Bike Rentals, Rostov-on-Don, Russia
Route: Coconut-40 + Airport Route….but not on a rental bike
Ride Time: 2:26:19
Stopped Time: 9:58
Distance: 43.19 miles
Average: 17.71 mph
Fastest Speed: 27.35 mph
Ascent: 1074 feet
Descent: 1076 feet